Posts Tagged ‘random house’

The Random House – Penguin Merger

October 28, 2012

Note. This is an update from yesterday’s post which was written before the announcement of the merger between Random House and Penguin.

The big news in book publishing this week, probably the biggest news all year, was the announcement that Random House and The Penguin Publishing Group are in negotiations over a possible merger.  Random House, owned by the German company, Bertelsmann AG,  is the world’s largest book publisher and the largest US book publisher by far. Penguin is owned by  the British company, Pearson PLC,  and is the second largest US book publisher.

What does this really mean? The new company will have sales in the US of over $2 billion dollars.  It would have an estimated 17% market share of the general book publishing  business. But expect the share of best sellers to be even higher. In 2011 Random House and Penguin together had 45% of all bestsellers on the Publishers Weekly list.

I think such a merger will be bad news for authors, booksellers, and book lovers. Both Random House and Penguin have a huge number of imprints. By my count, Random House has 56 and Penguin 39. (Imprints are units within these publishers that operate independently, essentially as separate publishers. For instance Knopf and Ballantine are imprints within Random House. They have their own editors and  their own styles and cultures. Sometimes they even compete against each other.)

A lot of these imprints overlap  with  one another. There is likely to be some consolidation and elimination of some of some  imprints that would allow the new super-publisher to reduce overhead. Agents are understandably distressed that less competition will mean smaller advances. That will certainly be true. But more significantly,  I worry   that fewer imprints with fewer editors is going to mean fewer books. The big name brand authors: Stephen King, James Patterson, Janet Evanovich, John Grisham, Malcolm Gladwell, etc.  will always be there.

The pressure will be on the midlist. These are the books that never become bestsellers, but I suspect these are the books that most of you like and admire. There just won’t be as many slots in the catalogues for these kinds of books. It astonishes me, really. Whenever I go to New York to talk to editors, they are always telling me how much they want “new talent.” Smaller midlist opportunities mean fewer chances for new talent to break out and fewer chances for book lovers to discover this new talent.

Still,  these are but  the  parochial concerns of the editors, the people on the creative side of publishing. They have some rather quaint and old fashioned values. They love books, for instance. The mergers are being driven by the business side and probably at the level of the parent corporations, giant multi-media conglomerates.

There are probably a few silver linings  in all this. Certainly a lot of the midlist is going to be picked up by independent publishers. And we have to hope that all this available midlist  talent will help these midsize publishers to thrive. And since a lot of these midsize publishers will care more about these authors than the mega-publishers, it might even turn out to be a blessing in disguise.   One might even suppose that by strengthening these publishers, we will paradoxically end up with a more diverse and robust  commercial publishing universe. But one ought not to get smitten by this possibility.

This is probably very bad news for Amazon.com. (Which is usually good news for everyone else.) The new Random House/Penguin would be so powerful that Amazon couldn’t threaten to remove the buy button from their titles if they don’t agree to Amazon’s draconian trade terms.  I suppose that the best defense against Amazon’s monopolistic intentions is another monopoly.

In a related story, Simon and Schuster announced this week that they were merging 3 of their imprints into other imprints. Most notably the extremely prestigious Free Press is being combined with the Simon and Schuster imprint. Whether Free Press will still retain any independent identity is unclear. But several very good editors, I mean editors with towering reputations, have already left. Not a good sign.

The advocates of self-publishing, who issue jeremiads with increasing frequency  about the imminent  fall of  “legacy publishers”, seem to be excited about all of this. But for them, the misfortunes of other publishers  always seem to be a revelation of a new and radiant future. Self publishing will continue to grow with or without the demise of commercial publishing.  And there is much to be said for self-publishing. But  the choice to self-publish comes with some big negatives as well. However,  that is the subject for another blog on  another day.

How I Became a Bookseller

January 9, 2011

Me in Cotati circa 1975

I became a bookseller because I had a passion for books. This is not a particularly good reason to make a life career choice.   But  my decision (if one could call it that) to enter the book business was disorderly. The critical path was filled with loop-de-loops.   I’ve never told this story before, but it goes like this. In 1971 I was a graduate student at the University of Oregon in Eugene. I was on a Ph.D track studying German cultural and intellectual history.  Most of the people with whom I associated outside of the History Department were hippies or some variation thereof. I suppose I was too, although spending one’s waking hours reading Kant and Kierkegaard created some real cognitive dissonance in my countercultural consciousness and lifestyle. I cut a kind of ridiculous figure with my non-academic friends. But people were more tolerant back then.

 I was pretty focused  on  becoming a scholar and I was pretty good at it too.  I  had even  been admitted to Ph.D programs at some snooty universities.  I was writing a masters thesis on the social thought of Kierkegaard.  In my other life outside of the university, there was a lot of talk among my friends about freedom, spontaneity, communal living, feminism, the Maharishi Mahesh Yogi,  psychedelic drugs, astrology, free love, vegetarianism, gestalt therapy, natural childbirth and that sort of thing. Marxism was very popular too. But the Marxism being bandied about was what we  superior intellectuals in the  History Department would call “vulgar Marxism”, by which we meant people who actually wanted to change the world, not just pontificate about it. Among the vulgar Marxists, there was a lot of waving of Chairman Mao’s Little Red Bookand  some vicious disputes over matters that were of no consequence to anyone other than the vulgar Marxists.  Oh, yes. There was a war going on, and Kierkegaard didn’t have much to say about that. (One could argue that Kant did, if you could actually understand what he was talking about.)

   It  also rained a lot in Oregon. And there was a girl. There always is, isn’t there?  Things weren’t going too well with us, as is often the case.  One day she walked out on me and joined a free love commune called “Earth’s Rising Family.”  I kept going out there trying to get her back. The Communards were pretty nice people. They graciously put me up  in the teepee down the hill from the privy while they were up in the farmhouse having orgies (or so I imagined).  Kant and  Kierkegaard  didn’t have much say about that either.

 Somehow all this led me to the decision to leave academics and  start a bookstore.  As I said, I had a passion for books. I don’t remember much about what kind of thought  went into the decision.  Not very much at all, I believe. Maybe 5 minutes of thought. Maybe it happened in my sleep. Maybe it happened in the teepee.  It was  dumb luck, but it probably set me in the right direction for  the next 40 years and counting.

 At first I talked to the guy who owned the countercultural bookstore in Eugene. I had heard that he wanted to sell it.  If my mind doesn’t fail me, I believe it was called “Koobdooga Books.” It means “a good book” backwards.  He told me that he conceived of the name on an acid trip. I thought about buying it.  But I was tired of the rain and depressed about rushing back and forth to and from the teepee at Earth’s Rising Commune.  So I moved down to the San Francisco Bay Area.

 I found a  bookshop for sale in Cotati, a small college town in Sonoma County about 50 miles north of San Francisco. There was a lot of hippies there too, kind of like Eugene  but with more sunshine. It was a very modest store, Eeyore Books.   It was started by a couple of local women a few years before. The entire space was 600 square feet, about as big as my living room where I’m writing this. The store wasn’t worth much money, because it didn’t have many books and did even less business.  But I still managed to  drive  a very bad bargain. It is a flaw that I  fortunately overcame before becoming a literary agent.  I paid them $15,000. And  the store  was mine.

 I put in some new shelves, ordered up some books and opened for business a week later. It was 1972.  On my first day of business  I did $32 in sales. It was pretty discouraging. Later I learned that was the same amount of sales that  Cody’s had done on its  first day of business in 1956. The old Cody’s shop  on the north side of campus  was about  the same size too. 600 square feet.

 The second day I was open, I met my first publisher’s sales rep, Maggie Castanon of Random House. Until her retirement some 30 years later, she was always my favorite person in publishing. She was a great sales person, filled with a passion for books and totally without pretension. I always felt good when I was around her. After she retired, she even came to work for  Cody’s at our Fourth Street store.   For booksellers, Random House always held a special place in our hearts. It wasn’t the largest publisher back then. That was Doubleday. But Random House had the best titles for a bookstore such as ours. A visit by a Random House rep was an event to be anticipated. This special relationship between Random House and booksellers continues to this day. Doubleday is now an imprint of Random House. And Random House is the largest book publisher in the world.

 The second sales rep I met was Joyce Cole who sold books for Avon, a mass market publisher. I think she was Maggie’s best friend. Joyce was striking in appearance, sophisticated, and had a kind of  charisma that was difficult to define. I had a feeling that there was something interesting inside. But she seemed cool and aloof. I didn’t expect that we would ever be friends.  I was wrong about that.  Joyce and I  were married in 1986.

 A lot of people say that the quality of books has gone downhill in the last 30 years, that literary values have been  replaced by commercial values and that American reading  has been seduced by the dark forces of  a hegemonic mass media with a fetish for  celebrity. Actually most people in the book business don’t talk that way, except maybe me, and then only at pretentious  literary cocktail parties. Nowadays  when I argue the point (and I still do 40 years later),  I like to recite the great line from Yeats’ poem, “The Second Coming”: “The best lack all conviction, while the worst are filled with passionate intensity.”  And most people agree. (Although there are some who are not familiar with that poem and have to slouch off toward Wikipedia to find  the  reference). 

 But looking back on the bestsellers of 1972, it would  be hard to characterize that year as a literary golden age.

 The ten fiction hardback best sellers were:

 

1. Jonathan Livingston Seagull, Richard Bach

2. August 1914, Alexander Solzhenitsyn

3. The Odessa File, Frederick Forsyth

4. The Day of the Jackal, Frederick Forsyth

5. The Word, Irving Wallace

6. The Winds of War, Herman Wouk

7. Captains and Kings, Taylor Caldwell

8. Two From Galilee, Marjorie Holmes

9. My Name is Asher Lev, Chaim Potok

10 Semi-Tough, Dan Jenkins

 

The non-fiction best sellers were:

 

1. The Living Bible, Kenneth Taylor

2. I’m O.K., You’re O.K., Thomas Harris

3. Open Marriage, Nena and George O’Neill

4. Harry S. Truman, Margaret Truman

5. Dr. Atkins’ Diet Revolution, Robert Atkins

6. Better Homes and Gardens Menu Cook Book

7. The Peter Prescription, Lawrence Peter

8. A World Beyond, Ruth Montgomery

9. Journey to Ixtlan, Carlos Castaneda

10. Better Homes and Gardens Low-Calerie Desserts

  Still, as I look at this list now, I’m struck by the fact that it isn’t all that bad, certainly a good balance of fine literary titles along with the usual commercial mediocrity. A number of these books I don’t remember selling at all. They probably did  much better in the chain stores. Yes, there were chains, even then.

 The other big venue for book sales was department stores. They all had book departments then. The department store  book buyers  were  towering figures in the book business with immense prestige and influence and were accordingly treated with deference and obsequiousness by the publishers.  Those department store book sections are all gone now, replaced with ladies’ accessories and cosmetics. I don’t think it was any great loss either. The department stores had very conventional taste in books that appealed primarily to rich old ladies. You’d walk into these departments and you knew that nobody there  really had a passion for books.

 Book publishing was different back  then too.   As I mentioned the world wasn’t really focused on bestsellers the way it is now. At least that was true outside of the big chains. My store still had its counterculture feel. We sold a lot of books, mostly paperbacks,  on humanistic psychology,  eastern mysticism and other things spiritual. Fritz Perls, Abraham Maslow, Alan Watts, The Urantia Book,  and Cutting Through Spiritual Materialism were some of my best sellers in the mid seventies at Eeyore’s. I made a lot of money on the I Ching (Princeton University Press edition). And, of course, all things having to do with  the ever mysterious, Carlos Castañeda.

  Fiction, too, was conditioned by countercultural enthusiasms: Tolkien’s  The Lord of the Rings, Childhood’s End by Arthur Clark, Stranger in a Strange Land by Robert Heinlein, Siddhartha and Demian  by Hermann Hesse, Jonathan Livingston Seagull. There was the usual stuff by self-styled “visionaries” like Future Shock by Alvin Toffler and The Greening of America by Charles Reich. These books have not stood the test of time.  There were some other books that, though dated, I still think of  with admiration. I wouldn’t mind rereading The Last Whole Earth Catalogue.

 But I couldn’t give up on my ponderous German philosophy.  We also sold the works of Karl Marx, One Dimensional Man by Herbert Marcuse, and anything by and about Friedrich Nietzsche. As you can tell from all these titles, things were different back then. People were interested in understanding life’s big questions. What is truth? How do we lead a just life? How do we make a better world? How to we find happiness and contentment.? I don’t believe we are asking these questions so much now, but maybe I am just blinded by nostalgia.

 Eeyore’s was a one person operation. We did grow over the years. By the time I left Cotati, I think it had become a two person operation. I had moved the store to another space. It was about four times as large as the original location. I’m still pretty proud of that store. I think it had a kind of perfection, just right for its time and place.

If you want to read some more about my like in bookselling, check out these links:

How I Came to Own Cody’s Part 1

Cody’s as It Was in 1977

How the Computer Came to Cody’s

Bookselling in the 80s at Cody’s Part 1

Bookselling at Cody’s in the 80s Part 2

Remembering the Rushdie Affair Part 1

Remembering the Rushdie Affair Part 2

Fighting Against History Part 1

Fighting Against History Part 2

The End of Cody’s

 


Follow

Get every new post delivered to your Inbox.

Join 525 other followers