Posts Tagged ‘authors’

Joni B. Cole: Write More, Suffer Less

July 27, 2017

Joni Cole AuthorgoodToday we are going to interview Joni B. Cole, author of Good Naked: Reflections on How to Write More, Write Better, and Be Happier. It’s a wonderful new book, offering much more than just guidance  on craft. Joni’s wit and enthusiasm really make the book shine, which is likely one good reason Poets & Writers magazine included Good Naked on its list of Best Books for Writers.

Andy: Joni, welcome to Ask the Agent. You just published your second book for writers that reflects on how aspiring authors can write more, write better, and be happier. Happier? Really?  

Joni: I know, it sounds pretty out there—telling writers they can be happier. As if. Especially given the fact that when people think of writers, the image that most often comes to mind is that of the suffering artist, or some misanthropic drunk, or the neurotic weeper emoting amid her stacks of chamomile-tea-stained journals. But while those might be the stereotypes that make writers interesting characters in Made-for-TV movies, they don’t do real-life aspiring authors any favors. And if we buy into them wholesale, we’re likely to overlook all the ways we actually can cultivate a more productive, meaningful and, yes, even happier creative process. Good Naked offers insights and practical tips for doing just that, but it can be a hard sell sometimes.

Andy: What is one of the ways writers sabotage themselves.

Joni: One habit I see ingrained in so many writers is how we trash talk our work incessantly, faulting every draft for its shortcomings rather than valuing its role in the development of the story. This is like faulting a baby for not being an adult. A first draft is just that, a first draft, doing the work of not being a blank page. A fifth draft paves the way for a sixth draft. The penultimate draft reveals those tiny missed opportunities that can elevate our work to its full potential. As working writers, our entire job description is to create drafts. This is where we spend all our time. So if we do not find meaning and merit in the now of the creative process, if we are always wishing for a draft more advanced than the one we are focused on in the moment, then our creative lives will always be devoid of joy, until all the writing is done.

Andy: Are there other common behaviors that undermine the creative process?

Joni: Oh yeah. Another example is how we set quotas for productivity that set us up for failure. Of course, we need to develop the habit of writing, which requires discipline and a bar—a tangible measure of productivity. But so many writers set that bar too high—“I will write every single day!” Then when we inevitably fail we are consumed with guilt. So why not set a bar that engenders steady progress, but is also humane? During one resistant period I set my bar at six sentences per day. That’s pathetic, you may be thinking, but it got me to my writing desk, where I then often lingered well after I’d met my meager goal.

Andy: Do you have any particular advice for how writers can invoke inspiration or “The Muse”?

Joni: It cracks me up how we talk of muses as if they are real. How is that different than believing in Santa Claus?The problem with waiting for inspiration from the Muse is that it could be a very long wait, and there goes another afternoon, or week, or sometimes a decade before we sit down to write. As Picasso famously said, “Inspiration exists, but it has to find us working.”

Andy: What about process? Is there a right way to draft a story?

Joni: The right way is whatever works for you. Too many writers buy into the myth that we need to start with an outline and story structure. We think we need to write chapter one, then chapter two, then chapter three…and by that time a lot of us are ready to give up because we hit a wall, or drop into the saggy middle of our stories. For me, and for most writers I know, crafting a narrative in this linear fashion is at odds with our creative process. In fact, even if we could begin writing from an outline, it quickly feels like we are merely connecting the dots. This is how boredom can seep into the writing process. This is why I often advocate writing “random” scenes, irrespective of order, and trust that a narrative arc will assert itself.

Andy: I can imagine what the reader is thinking right now. But what if I write a bunch of scenes and they never fit together?

Joni: All I can say is that, based on years of experience helping writers complete powerful narratives, I am 99.8 percent sure this won’t happen to you. One reason is that, as a writer, your unconscious is a lot smarter than you are, so although your conscious mind may think you are all over the narrative map, the wiser part of you actually knows what it is doing. Even if you write random scenes in any order, you are likely forging connections and creating the elements of a story line without even being aware of it. The actual flow of that story line will become clear once you have produced enough scenes to make that structure more readily apparent.

Andy: Do you have a favorite bit off advice for writers?

Joni: Yes, and it comes from William Carlos Williams, a literary force published in the first half of the twentieth century, and the man I credit for saving writers from the overwhelm of abstraction. Williams described this writing method in the opening line from his poem “Paterson,” which reads: “No ideas but in things.” While Williams left the phrase open to interpretation, it is generally understood that what he meant was for poetry [or any form of creative writing] to deal in real stuff—concrete objects like a red wheelbarrow, or snakes, or snow—rather than dwell in the language of abstractions: truth, love, loss. Grounded in this visual imagery, the writing evokes the abstraction on a more visceral level, making the idea all the more tangible, and powerful. Essentially, this translates to how writers can “show” rather than “tell” meaning and emotion on the page.

“No ideas but in things.” I love the simplicity and directness of this guidance. I can write about things, and trust that my ideas will be conveyed through them.

Andy: In a recent article for The Writer magazine, you wrote about the difference between being an author and a writer. Which do you prefer?

Joni: On a bad day I might answer, whichever one I’m not doing at the moment. But of course both jobs have their highs and challenges. Being an author is a cool job title, but the job itself isn’t all that cool. In a lot of ways you’re your own administrative assistant, and depending on your personality, that means you may find yourself working for one of those bosses from hell. You have to create and keep growing your platform, promoting your work on social media without sounding too self-absorbed and obnoxious. Likely you also have to arrange most of your own book events, and talk yourself down when only two people show up at a reading. You also have to try not to obsessively check your Amazon ranking, or over-react when someone assigns your book two lowly stars out of five, while admitting in her review that she only read a couple pages. But then again, being an author is so worth  it when you realize you actually wrote a book—how great is that!—and people tell you they appreciate your work.

On the other hand, being a writer is preferable to being an author because, work-wise, nothing feels more meaningful to me than that process of discovery and manipulating words on the page to achieve meaning. That is, until I’m really stuck and frustrated, and that’s when I thank goodness I’m also an author because then I can procrastinate by rechecking my Amazon ranking.

Visit joni at www.jonibcole.com

 

 

 

 

 

 

 

 

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Gina Cascone and Bree Sheppard on Author Book Promotion

June 26, 2017

 

around the world right nowAndy: Today we are talking with Gina Cascone, Bree Sheppard, and Roger Williams about their experiences as authors promoting the newly released children’s picture book,  AROUND THE WORLD RIGHT NOW. It’s  a wonderful book for children that takes the reader to all the time zones of the world and shows what is happening in different countries during the same moment of the day.  Right now something magical is happening somewhere in the world. The cable cars are waking up families in San Francisco. Lemurs are snagging a snack from a picnic in Madagascar. Scientists are studying the sky in the South Pole.

Bree and Gina

 

Pretty much every author I have represented is disappointed in the amount of marketing done for their book by their publisher. That’s why it’s essential for authors to have their own marketing plan and be ready to do the lion’s share of work selling their book. Fortunately for Gina and Bree, their husband/father is Roger Williams. Roger, like me, is a literary agent. But he has at various times in his life in book publishing been a publishing sales director and an independent bookseller. So nobody knows the ropes as well as Roger.

Guys, can you describe the elements of the marketing plan?  What are you doing to supplement their plan?

 

Around the World Chocolates

 

G, B, and R: Since this is our first picture book, we wanted to get out to meet as many booksellers as possible. Booksellers are wonderful partners – the original social media! When they like a book, they will hand sell it to their customers. Booksellers also have good relationships with schools, so we wanted to be sure the booksellers have everything they need to recommend AROUND THE WORLD RIGHT NOW to their school partners. So, with Bree’s two elementary age kids, we will be driving to 75 bookstores in the Northeast and Middle Atlantic states to sign stock. We’ve made up boxes of chocolates with our business card and we are giving them a flyer that they can send to their school partners for future school events. We will be taking pictures throughout the tour to use for social media.

Andy: How did you coordinate this with your publisher, Sleeping Bear Press?

G, B, and R: We devised this plan, and presented it to our publisher. They were a bit dubious at first. This tour takes a lot of leg work, but we agreed to be the main point of contact with the bookstores. The publisher discussed the idea with their sales staff. They were very supportive and we began emailing the stores to set up the itinerary. The publisher has supplied us with catalogs for the stores, and an emergency stash of books, which we keep in the trunk of the car,  should some bookseller get caught without their order when we arrive.

Andy: Roger, what about marketing to Barnes and Noble, to Amazon, and to schools and libraries? Are you reaching out to them or is this the job of the publisher?

R: The Sleeping Bear Press sales manager did a great job presenting AROUND THE WORLD RIGHT NOW to the B&N buyers. The buyers liked the book enough to include the book in one of their summer reading promotions. The book is a display feature in the B&N stores until mid July. That is a real icebreaker when talking to the B&N Community Relations Managers at each store. With the buyer’s blessing we included B&N stores in our “Around the Bookstores Tour”. The B&N store staff have been wonderful and welcoming. The reason for visiting all these stores, B&N and Independent, is to drop off our flyer that they can use to reach out to their partner schools and Parent Teacher Organizations. So our booksellers are our ambassadors to the schools.  Regarding Amazon, we are happy that people are posting such nice reviews.  However, our goal right now is to introduce ourselves to as many bricks and mortar booksellers as possible.

Andy:  Has the publisher been encouraging about your outreach or have they tried to control or limit it?

G,B, and R: Sleeping Bear Press has been very supportive. It helps that we are former booksellers so we have some experience in knowing how to approach the stores. The key is to make this as easy as possible for the stores. No pressure to have stacks of books to sign. It’s the personal connection, and having a few autographed copies on hand that helps the stores. Of course having the chocolates to give out helps!

Andy: You guys sent me a box of those chocolates at Christmas time. It’s always good to have your agent on your side too. So more specifically, what else did the publisher do? I know you guys were at the book trade show signing copies of the book for booksellers. Publishers usually only do this for their lead titles. That’s a good sign?

G, B, R:  We were very lucky to have the support of the Sales and Marketing Director from very early on. Publishing is all about personal connection and we had the opportunity to meet with her shortly after we finished writing the book. We asked her the simple question. In her experience, what makes a successful author partner? She was very forthright, so we proceeded to do everything she told us to do! She was also instrumental in the design of our website, CasconeSheppard.com. It is always important to understand that publishing a book is a cooperative experience. We are so lucky that we can be a part of the marketing plan, but the key is to understand that we have to do a lot of work.

Andy: So what’s working? What isn’t working?

G,B,R: What’s working is staying on top of blogging and Facebook. Constant posting of photos helps. Sending thank you notes to everyone who does anything to help. What isn’t working is publicity. Publicity these days seems nonexistent. There are just so few review venues anymore. You have to make your own publicity on social media.

Andy:  I’m glad you mention social media. Tell me a little more about how you are using it and which venues are the most useful.

G,B.R: Social media begins with a good web site. We know from experience that a web site should be simple, informative, and fun – always offer buying options for the book(s) and have downloadable materials.  Next step is to write a fun blog posting a few times a month.  The blog post should be about something. Just hammering people to “buy my book” is going to get pretty stale. Saying something about how your book relates to life is reason to why people will keep coming back. The message of AROUND THE WORLD RIGHT NOW is “There are 24 hours in a day and every minute of every hour of every day, somewhere in the world, something wonderful is happeningSo that is the theme of every blog post.  Beyond the blog, we make sure that we post on Facebook. Facebook is a great way to keep a diary of our progress and stay in touch.

Andy:  What advice would you give to writers who are getting their books published for the first time? What should they be thinking about to help market their book?

G,B.R: Most authors like writing books, but are uncomfortable with the business side of publishing. However, the number one rule for being a happy author is to learn the business of publishing. Even if you already have a book deal you should seek advice from people in the business to help you understand what is realistic, and what is practical. Your agent, booksellers, librarians, or local writer’s organizations can help you find books and seminars on learning the business side of publishing and how to market your book. Going to writer’s conferences helps to meet knowledgeable people.  Joining established writer’s organizations helps. Working in a bookstore helps! It’s also worth looking at the web sites of your regional booksellers associations. Most of the regional booksellers associations have some ideas on what you can do for yourself to market yourself to their members. You can find information about the regional booksellers association at the web site for the American Booksellers Association, or just asking the owner of your local independent bookstore.

Andy:  Wow, guys! It sounds like you are having a lot of fun. I know you are really proud of this book. So am I. I wish all my clients were as savvy at marketing their books as you guys.

 

Amazon v. Authors: Let the Punishment fit the Crime

February 4, 2010

 The “buy” buttons on Amazon.com for Macmillan authors have still not been restored. It has been 7 days. In 1989, Barnes and Noble pulled all the books by Salman Rushdie from their shelves nationwide. People were not happy. Authors set up picket lines at BN stores. At least then Barnes & Noble was motivated by a concern for the safety of their employees. This week Amazon has effectively taken the same action. Their motivation is somewhat less humane . They are using authors as pawns in a strategy to maintain a monopoly.

I offer a modest proposal. With apologies to Gilbert and Sullivan, I ask authors to consider doing for Amazon what Amazon has done for them. Remove the Amazon link from your author website. Don’t restore their “button” until they restore your “button”. There are lots of other on-line booksellers who will be happy to sell your books on-line. Let me know what you think of this idea.