Mary Mackey Talks About E-book Publishing

Mary Mackey is the author of six collections of poetry and thirteen novels, including New York Times and San Francisco Chronicle bestsellers. Her books have been translated into twelve foreign languages and over a million and a half have been sold in hard copy. This spring, nine of her novels and her latest collection of poetry Sugar Zone were simultaneously re-released as Kindle e-books.  By the end of the summer they will be available on Nook, Kobo, iPad, and Android. We are going to talk to Mary today about how she got these books back into print and what her experience has been.

Andy: Nine of your novels and Sugar Zone, your most recent collection of poetry, were recently published as e-books.  How did this happen?

Mary: The short version is that my agent Barbara Lowenstein first negotiated two deals: one with Amazon.com, which publishes Kindle books, and another with Vook, which publishes e-books in the Epub format on all other platforms. She could only do this because she had retained my electronic rights when the books were originally sold to traditional publishing houses. The moral of this story is that every writer needs a great agent to draw up contracts and make deals with publishers.

Andy: How did you get your books into Kindle and other e-book formats? Did you do it yourself?

Mary: No, thank heavens, I didn’t have to. Barbara’s assistants worked with me for several months to get the files ready, and then Amazon did the actual conversion. I had to proofread everything to catch errors and make sure nothing was left out.

Andy: Were most of these books out of print before they were published as e-books?

Mary: Yes, it was a kind of resurrection. Even A Grand Passion, my novel about ballet which made The New York Times bestseller list had been hard to get. But the strangest experience was having my first novel Immersion available again after being out of print for 38 years. Shameless Hussy Press had published about 1000 copies, but very few were still available and those were so expensive I could rarely afford to buy one for myself. Then, bang. Immersion came out as an e-book, and suddenly people who would never have stumbled on it in a bookstore were buying it.

Andy: How are the books selling?

Mary: Very well. They’ve only been available for a short time, but every month at least a third more units have been sold than in the previous month. The first month Amazon sold over 700 copies. This approaches bestseller status for newly released e-books if you don’t count blockbusters like Fifty Shades of Grey.

Andy: I understand that when most authors publish e-books, they only sell a few copies. To what do you attribute your success?  How are people finding your books among the more than a million books available on Kindle and the ten million in other e-book formats?

Mary: We think there are several factors. First, I’m a writer with a well-established readership. I already have a reputation—fans, readers who have enjoyed my work in the past and are interested in anything new I might write. Some of my novels, like A Grand Passion or The Year The Horses Came have a cult following Second, I’m a current writer. I’ve had two novels and a collection of poetry published in the last five years. If people have read The Widow’s War (Berkley Books, 2009), they might search for me by name and find my other books all priced at $2.99, and think: “Why not take a chance? I liked her other books, and if for some reason I don’t like this one, it costs me less than a small Frappuccino at Starbucks.” I mention the price because it’s the third factor and vitally important. To sell a lot of e-books you need to set a price low enough that everyone can afford them.

Andy: How can authors who don’t already have an established literary reputation help readers find their e-books?

Mary: The algorithm that Amazon uses to decide which books to recommend to readers is a secret, but certain things seem to help. For example, my books are highly rated. They’ve been given a lot of stars by people who liked them and been reviewed numerous times, mostly quite favorably. In addition, readers have tagged each novel with words they associate with it. For example, A Grand Passion is tagged with the words “ballet,” “bestseller,” “dance,” “historical fiction,” “Russia,” “romance,” “passion,” etc. Getting good reader tags is important because they guide other readers to your books. Anyone publishing on Kindle should also establish and maintain an Amazon Central Author Page. I say this with guilt because I need to find time to update mine. Other things that help are getting both your name and information about your work out there on the web, getting reviewed, establishing an author presence on Facebook, using Twitter, blogging, and so forth.

Andy: Is there anything else an emerging author can do?

Mary: Yes, be patient. Don’t publish your work as an e-book until it’s polished. Readers enjoy good writing. They like to read books by authors who care about craft and structure and who can create crisp, fast-moving plots and interesting characters.  If you’re self-publishing and can afford it, hire an editor. Great editors are like great agents. They’re invaluable. If your book is really good, sooner or later the word will get out.

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Mary Mackey on Writing Poetry and Fiction

Mary Mackey  is a novelist, a poet, and a teacher. We interviewed her last year in this blog upon publication of her historical novel, The Widow’s War. Mary’s new book of poems, Sugar Zone, is being published this October by Marsh Hawk Press. Her poetry has been praised by Wendell Berry, Jane Hirshfield, and Marge Piercy to name but a few. She is the author of 13 novels and her work has been translated into twelve languages.

Mary will be giving readings  of Sugar Zone throughout the month of October in the Bay area and New York.

I thought it would be a lot of fun to talk to Mary and compare the creative experiences of writing poetry and fiction.

Andy: Mary, let’s start by talking about a poem in your new poetry collection Sugar Zone. Here it is:

The Kama Sutra of Kindness: Position Number 5

in the flame
of a single candle     entire cities
are appearing
and disappearing

my hands tremble on you
my fingers pass through you
your tongue tastes like apples
your flesh is fog

above our roof     the jealous moon
has torn a hole in the sky

Could you tell us a little bit what went  through your mind when you were composing this poem?

Mary: This is a love poem, the fifth in a series about the spiritual dimensions of passion. For thousands of years, poets have been writing about how passion can seize us, pull us out of ourselves, and unite us not only with another person but with the Divine. As I wrote this poem, I had a vision of lovers creating a moment where time stopped for so long that entire cities could appear and disappear in the flickering of a candle.

Andy: In plain English, what are you saying here?

Mary: That’s a hard question. When you put a poem into plain English, it’s no longer a poem, but let me try: I’m saying that passion combined with love is one of the paths to the Divine. I’m not the first poet to say this. Saint John of the Cross, one of the most important mystical philosophers in Christian history, wrote passionate love poems to God.

Andy: This is a gorgeous poem.  I think I had to read it out loud several times to really appreciate it. But having read your fiction, I’m a little surprised that this has come out of the same mind as the person who wrote The Widow’s War. That novel was also beautifully written but it was an adventure, a popular novel. It would make a good  big budget movie. Are you a literary schizophrenic?

Mary: No, I’m not even all that unusual. Marge Piercy, whose work I admire greatly, has been writing both novels and poetry for over 40 years. I’ve been writing poetry since I was 11. For the first 15 years of my literary career, I was known primarily as a poet. Poems and novels come out of different parts of my brain.

Andy: Other than Marge Piercy, who are some other poets you admire who also write fiction?

Mary: Thomas Hardy, Maxine Hong Kingston, Michael Ondaatje, Ishmael Reed, and Paul Auster, are some of my other favorite poet-novelists.

Andy: Your novels have been on The New York Times bestseller list. Your last novel The Widow’s War made The San Francisco Chronicle bestseller list. All told, your novels have sold well over a million and a half copies.  So why did you choose to write the poems in Sugar Zone instead of writing another novel? Are you nuts?

Mary: Probably. No, seriously, I wrote those poems because they came to me with an urgency that told me that right now I would not be happy writing anything else. I have the great luxury of being able to write what I want when I want to write it, not because I’m rich but because I’ve always had a day job. When I was a teenager, I read a lot of biographies of authors, who were forced to write pot boilers to put food on the table. I like regular meals, so I decided to get a Ph.D., become a professor,  write whatever I wanted to write, and teach college students for a living, which I did. This was a good choice because I love teaching.  I think it’s important for writers to do something besides write. You need to get out in the world, experience life to the fullest, have a few Hemingway-like adventures.

Andy: What do you get out of poetry that you don’t get when you write a novel? Certainly not money. You’ve said that. I’m sure your agent couldn’t care less about this part of your writing life. I don’t represent poets. I have a mortgage to pay.

Mary: You’re right about the money. During my first ten years as a writer, I only got paid once for a poem: $1.75. My last book of poetry Breaking The Fever, actually made money thanks to Garrison Keillor who read three of my poems on The Writer’s Almanac, but I couldn’t retire on my poetry income unless I lived like Gandhi. What I get out of writing poetry is joy. When I write a poem, I feel elated, as if I had gotten in touch with some deep, hidden part of myself. I don’t write poems that read like a diary, but there is more of the real me in my poems than in my novels. Writing poetry is my spiritual practice, like meditation. It gets me in touch with my unconscious.

Andy: What’s the difference between writing novel and a poem? Talk about the creative process a little bit.

Mary: Writing a poem is more immediate experience. I write most of my poems out in longhand in one sitting and then start putting them through revisions.  I’ll sometimes revise a poem 20 times before I am happy with it.  Occasionally a poem will come to me without  a word that needs changing. Ideas for novels also come quickly, but the novel itself  takes a long time to write—three years of daily work all done on a computer. Writing a novel is like planning a huge convention: you need to be highly rational and well-organized; you have to work within the limits of plot and character, and you have to think about whether or not your publisher is going to be able to sell your book; because publishers, agents, and booksellers  do indeed have mortgages to pay. But with poetry, anything goes. It’s more like play than work.

Andy: Does the craft of writing poetry bleed over into writing novels? Do good poets make good novelists?

Mary: I like to think my novels are better written because I write poetry. I love language, I’m sensitive to the rhythm of sentences, I’m in touch with the unconscious impulses of my characters. But you also have to resist poetry when you write novels or you will spend three pages ecstatically describing a sunset, neglect the plot, mess up the pace, and bore your readers.

Andy: Mary, it seems to me that in America, poets get no respect. I remember in the Soviet Union where free expression was not permitted, poets were authentic superstars who would draw thousands of people to their readings. That doesn’t really happen  here. It doesn’t happen in the new Russia either. Does poetry thrive on adversity?

Mary: Under an oppressive dictatorship,  poetry often becomes the last stronghold of freedom of speech because dictators underestimate its power to inspire ordinary people to resist oppression. Poetry can be very dangerous.

Andy: How do poets make money as poets?

Mary: Most don’t. The most common way for a poet to survive in America is to teach. Well-known poets are paid to do poetry readings, lecture, and give workshops, mostly at colleges, universities, and at writer’s conferences.  If you write poetry, don’t give up your day job.

Andy: I can’t write a story to save my life. But my clients who write fiction never run out of stories to tell. I assume that it’s a gift from the muse and that I have not been so blessed. Is this true? Is the gift of poetry the same gift or different?

Mary: They are both the same gift expressed in different ways.

Andy: Will you ever write another novel?

Mary: I am working on one right now.  I have more ideas for novels and poems than I’ll ever be able to use in one lifetime.